Nubank Arte Lab
Permanent installation
2026
Nubank Arte Lab is the largest permanent immersive experience space in Brazil. On Avenida Paulista, inside Conjunto Nacional, it brings together 2,700 m² of art, technology, and immersive experiences. Two large-scale projection rooms, a 3D LED sculpture, a transparent LED facade, and a mirror room make up a space that is fixed yet fully adaptable, able to host everything from exhibitions to shows and corporate events.
ON is the audiovisual technology partner responsible for the technical project, the installation of all equipment, and the site's daily operation, with a team dedicated to the project.
Nubank Arte Lab is an innovative project and an unprecedented reference in Brazil, bringing together this combination of technologies on a permanent scale. That versatility, paired with a location at the heart of Avenida Paulista, one of the largest cultural hubs in Latin America, turns the space into much more than a gallery: a true cultural and technological hub.
At Nubank Arte Lab, art and technology move forward side by side, creating an experience with no precedent in Brazil.
